Reaching “Call First” Customers


Are your customers more likely to make a phone call without having to see a website?

Many time mobile searchers know what they are looking for and prefer to call the first business without interacting with the website.  In fact, 70% of mobile searchers call a business directly from search results.*

Google AdWords makes reaching these potential customers easy with call-only campaigns

What are call only campaigns?

Call only is a feature of AdWords that allows an advertiser to easily target mobile devices and make the only available action the call button. The below screenshot shows a great example of effectively using call only ads. Someone searching for a 24 hour plumber is likely to want to talk to someone immediately instead of viewing a website.

call only ad example


This ad type is a great way to drive phone calls from potential customers. Are you taking advantage of call-only campaigns? If not, give us a call and learn how we can get your business phone ringing!


Is My Site Mobile Friendly

Use these great Google resources to get started with a solid mobile foundation or contact us for information about how we can manage your e marketing efforts.


Find out here:



If you dont think you are ready or don’t have the budget to commit
to a full mobile-friendly site, our Mobile Landing Page Builder
offers a quick alternative for deploying and testing simple mobile
landing pages.
Google Analytics can help with mobile optimization even before
your clients have a mobile site. Review analytics from your client’s
desktop site to determine how much of their current traffic is
coming from mobile devices and where these users are going.

Make sure your client is found when consumers look for them
with Google Places for business—a local, mobile-friendly platform
from Google. Help your client’s business stand out by adding
photos, maps and directions. You can also highlight special
promotions, post live updates and respond to reviews.