The long wait is over! Facebook now allows editing and deleting of custom conversion as of Friday, April 29th. Thanks Facebook!

AdWords performance can be dramatically improved by implementing Remarketing which allows advertisers to reach viewers who have already been to your site.

 

• Build a list of visitors who’ve already been to your site, then show relevant ads across the Google Display Network
• Offer special promotions for visitors from certain locations, and refine lists further based on their behavior on your site
• Create lists of visitors who put items in their shopping carts but never checked out, or target visitors who have not converted in the last 7 days
• Select visitors who have completed a prior conversion, and show them ads for companion or accessory products

 

Read Google’s case study describing how implementing remarketing resulted in a 1,300% ROI for a watch company.

Google’s Watchmaker Case Study

Interested in Remarketing but not sure how to get started? Contact us today to set up a free marketing consultation!

 

A web page that ends without a clear exit path is frequently called a “dead end page.” Eliminating dead end pages is a great way to improve the effectiveness of a website.

 

Finding Dead Ends

There a few easy ways to identify if there are dead end pages on your website.

Website Review

One simple way is to scroll to the bottom of each page on your website and check to see if there is an obvious next step. If the next step is not visible when viewing the bottom of the page it is likely a dead end.

Check Analytics

You can also identify dead ends by reviewing your website’s Analytics. Pages that result in frequent exits or have high bounce rates may have a dead end. If the site does not have Google Analytics or other tracking scripts, install them immediately!

User Testing

Ask as a neutral third party to review the website. If they struggle to navigate the content or get stuck in places be sure to make updates to correct. A website needs to be easy to use for potential customers

Fixing Dead Ends

Think about what you would like a visitor to do next and eliminate the dead end by directing the visitor to your goal. Direct the visitor to another page on your website if additional information would be helpful. Make the next steps clearly visible by adding in visual cues such as arrows or verbal instructions like, “Click here to read more”.

Another tip is to repeat important information. If the goal of the site is to generate phone calls make sure a phone number is always visible. Do not make your visitors search the site to find your contact information.

Ideally, every page on your website should have a purpose and direct visitors towards a primary goal.

Is your website build to convert? Click here to request a professional consultation today!