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Right Hand Ads Removed from Google

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Google recently confirmed all right hand ads will be removed from the desktop search results. This new layout has been being tested on some search queries for a while and obviously Google was happy with the results.

Why did Google make this change?

Google is balancing search experience and the business needs of increasing advertising revenues. Over the last year, Google has seen an increase in paid clicks but this has been balanced with an average cost per click decrease of 13%.

There also have been a dramatic increase in advertising revenue from mobile search:

“Our very strong revenue growth in Q4 reflects the vibrancy of our business, driven by mobile search as well as YouTube and programmatic advertising, all areas in which we’ve been investing for many years,” said Alphabet Chief Financial Officer Ruth Porat in a statement.

Read more about Google’s 2015 Q4 Earnings here

What does this mean for the advertiser?

Eliminating 70% of the available first page advertising positions will likely drive up CPC prices.

Remarketing Dramatically Increases ROI

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AdWords performance can be dramatically improved by implementing Remarketing which allows advertisers to reach viewers who have already been to your site.

 

  • Build a list of visitors who’ve already been to your site, then show relevant ads across the Google Display Network
  • Offer special promotions for visitors from certain locations, and refine lists further based on their behavior on your site
  • Create lists of visitors who put items in their shopping carts but never checked out, or target visitors who have not converted in the last 7 days
  • Select visitors who have completed a prior conversion, and show them ads for companion or accessory products

 

Read Google’s case study describing how implementing remarketing resulted in a 1,300% ROI for a watch company.

Google’s Watchmaker Case Study

Interested in Remarketing but not sure how to get started? Contact us today to set up a free marketing consultation!